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An odd experiment in webcam marketing….

Just a quick heads up – I was just about to log off from Twitter when Darren Rowse (@problogger) flagged up an interesting intiative which was then sent into chaos by a reasonable number of his 12,509...

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Find out more about Retweets and viral messaging on Twitter

One of the major tipping points in getting a business benefit from using Twitter is if you can provide something which spreads via other users seeing value and retweeting it. Which is why the work Dan...

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Pizza Hut’s viral campaign could go either way…

Pizza Hut has released a new viral campaign via Youtube, which you can see below: But it’s getting mixed reviews. AdAge has the background, including that it was placed through Zadby for a comparable...

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Even Christmas drinks show something about branding

Firstly, Merry Christmas to everyone! Secondly, my love of marketing means that I couldn’t help but comment on a micro-brewery I discovered when I stocked up on alcohol for Christmas (in moderation,...

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Share Youtube videos on Twitter with Tweetube

Twitter users have long been able to share images via Twitpic, but video generally relied on using a URL shortening service to link to the content in question. New service Tweetube aims to solve this...

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Attribution in advertising…

I’ve just been reading a great post on the Creative Review blog which covers a growing issue in advertising at the moment. Namely, the increasing crossover between videos on Youtube, and mainstream...

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Virality on Twitter: the #welovethenhs trending topic

If you happened to catch my previous post, you may have been wondering what had prompted Britain to start defending the NHS on Twitter. Well, Dave Cushman (Disclosure – friend and former colleague),...

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Sun viral video started with Twitter paid advertising

UK newspaper The Sun is getting plenty of online coverage for a viral video it has created to capitalise on the interest in Apple’s rumoured tablet computer. But what noone has mentioned is that the...

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Using the power of Twitter for hypnosis (And marketing)

British hypnotist Chris Hughes is intending to set a record for the largest online hypnosis session via webcast on Monday, January 4th, at 8.30pm GMT. Apparently he’ll test those that signed up in a 30...

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The Way of the Otaku?

In some ways I may have made a mistake in naming TheWayoftheWeb a few years ago. Because the Web isn’t the important element, and neither is mobile, print, radio, television or pigeon post. Any...

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